The mineral Pyrite has a brassy color and a metallic hue that resembles gold. But Pyrite – also known as “fool’s gold” – is virtually worthless despite its façade of great value. It serves as a reminder that appearances can be misleading and even disappointing.
Greenwashing is a deceptive form of marketing that attempts to make companies or corporations appear to be more environmentally friendly than they truly are, in order to drive investment and sales.
For instance, in 2015, Volkswagen infamously created software that could pinpoint when vehicles were having emissions tests and reduce those emissions temporarily, when in actuality those “low-emission” vehicles emitted 40 times the EPA limit. This was blatant dishonesty on the part of the corporation, and the resulting lawsuits proved they profited off the misconception that there were presenting a more environmentally friendly option than their competitors.
At Ambassador Advisors, we ensure that when we say our clients’ monies are invested in Biblically responsible companies—they really are. This means that we offer investment opportunities that align with your values and beliefs, so that you can have a clean conscience regarding your financial contributions. You can have confidence that the investment opportunities we provide are fully vetted and are not funding practices that you don’t support. Through our Bible-based screening tools and the expertise of our Wealth Management Team, we exclude these companies that profit from or endorse practices contrary to Christian values, such as pornography, abortion, gambling, and human rights violations.
Our commitment to this approach is a deeply held conviction, and our rigorous screening processes provide investment opportunities that are not just masquerading as something shiny, but instead hold true value.
We don’t settle for companies that give the appearance of morality. We are committed to finding ones that truly align with your values. We put it in the time, the work, the research, and the energy to ensure that our clients are not deceived by fool’s gold. We’re dedicated to finding true gold.
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