Finding True Gold

Financial PlanningGeneral
Finding True Gold

The mineral Pyrite has a brassy color and a metallic hue that resembles gold. But Pyrite – also known as “fool’s gold” – is virtually worthless despite its façade of great value. It serves as a reminder that appearances can be misleading and even disappointing.

Greenwashing is a deceptive form of marketing that attempts to make companies or corporations appear to be more environmentally friendly than they truly are, in order to drive investment and sales.

For instance, in 2015, Volkswagen infamously created software that could pinpoint when vehicles were having emissions tests and reduce those emissions temporarily, when in actuality those “low-emission” vehicles emitted 40 times the EPA limit. This was blatant dishonesty on the part of the corporation, and the resulting lawsuits proved they profited off the misconception that there were presenting a more environmentally friendly option than their competitors.

At Ambassador Advisors, we ensure that when we say our clients’ monies are invested in Biblically responsible companies—they really are. This means that we offer investment opportunities that align with your values and beliefs, so that you can have a clean conscience regarding your financial contributions. You can have confidence that the investment opportunities we provide are fully vetted and are not funding practices that you don’t support. Through our Bible-based screening tools and the expertise of our Wealth Management Team, we exclude these companies that profit from or endorse practices contrary to Christian values, such as pornography, abortion, gambling, and human rights violations.

Our commitment to this approach is a deeply held conviction, and our rigorous screening processes provide investment opportunities that are not just masquerading as something shiny, but instead hold true value.

We don’t settle for companies that give the appearance of morality. We are committed to finding ones that truly align with your values. We put it in the time, the work, the research, and the energy to ensure that our clients are not deceived by fool’s gold. We’re dedicated to finding true gold.


Any opinions expressed in this forum are not the opinion or view of American Portfolios Financial Services, Inc. (APFS) or American Portfolios Advisors, Inc.(APA) and have not been reviewed by the firm for completeness or accuracy. These opinions are subject to change at any time without notice. Any comments or postings are provided for informational purposes only and do not constitute an offer or a recommendation to buy or sell securities or other financial instruments. Readers should conduct their own review and exercise judgment prior to investing. Investments are not guaranteed, involve risk and may result in a loss of principal. Past performance does not guarantee future results. Investments are not suitable for all types of investors. To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purposes of avoiding penalties that may be imposed by law. Each tax payer should seek tax, legal or accounting advice from a tax professional based on his/her individual circumstances.
This material is for informational purposes only. Neither APFS nor its Representatives provide tax, legal or accounting advice. Please consult your own tax, legal or accounting professional before making any decisions. Information has been obtained from sources believed to be reliable and are subject to change without notification. The information presented is provided for informational purposes only and not to be construed as a recommendation or solicitation. Investors must make their own determination as to the appropriateness of an investment or strategy based on their specific investment objectives, financial status and risk tolerance. Past performance is not an indication of future results. Investments involve risk and the possible loss of principal.

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